When I say "keeping it simple", I mean keeping it simple. This design is meant for people who just want to place a quick page up (maybe advertising something they're selling or whatever) and want it to look a bit nicer than just plain html, and still be able to work out how to edit it and put their content there...
There is only one main division, "content", so you just have to type away in there...
Here are some example elements - a link to my design company, a strong bit of text, emphasised. I've also included an image (source: flickr)
If you want to put an image in and don't want to floating off to the right, put class="nofloat" in the img tag, like this: