Characteristics of a Great Webpage
If you expect your website to function perfectly and draw more attention, you should make sure that its basic elements are in order without fail. This article emphasizes the characteristics you should determine when designing a webpage that actually works.
- Usage of good keywords
If you don’t use good keywords, forget about the success of your webpage. Usage of appropriate keywords or key phrases is the most important aspect if you expect search engines to recognize your website prominently. Proper keyword search is essential in this matter. In fact, this is the single most essential element in terms of popularizing the website. There are various tools to facilitate keyword research process. However, you should be very careful when using keywords and phrases in your website; don’t over use them!
- Rely on simplicity
Simple web page designs always do better. Studies have shown that simple websites designs are capable of attracting and retaining visitors. Make your text easily readable. Apply a beautiful color scheme and make everything presentable for your visitors. Do not place annoying banner ads on the page. Apply an easy navigation strategy, so the users will not get confused. Do not forget to check the browser compatibility before officially launching it. Keep concise textual contents as people don’t like to read lengthy paragraphs.
- Update contents frequently
Always keep your website’s contents updated. Outdated contents may create a bad impression about your website and visitors may lose their confident on you. Always maintain relevant, informative, interesting and fresh content. If you don’t have enough time to update contents, find a professional writer. This becomes useful in terms of achieving better SERP rankings too.
- Make it SEO optimized
In addition to the usage of keywords and phrases, you need to consider the structure of the website if you need to achieve better SERP. Google gives prominence to your website if it is easy to use and simple in design. Maintain a simple hierarchy; let your visitors gain access necessary contents within two to three clicks. Use CSS wisely and avoid clumsy appearance. There are plenty of beautiful website templates to download nowadays; most of them are perfectly optimized for search engines. Make the best use of such templates if you don’t want to start designing from the scratch.
- Facilitate easy navigation
Don’t confuse your visitors with too many options. They visit your website to acquire information easily; don’t disappoint them. Too many pages, form filling and ads will make navigation process a difficult one. So, be sure to avoid such mistakes. Double check if all the links work perfectly before the launching. A single broken link will spoil the reliability of the website.
If you find it difficult to start a web page from the scratch, the most affordable move is to download a template and modify it. Usually these template come SEO optimized and tested to work on all the browsers. More importantly, using a template is more affordable than hiring a professional web designer.
Advantages of website templates
Gone are the days that you had to solely rely on a website designer to get a website done. Today, there are hundreds of thousands of templates in internet for you to download, make few adjustments and use as a unique website. Technically, a website template is a pre-designed website layout. Some templates contain single web pages while others have multiple web pages. These templates come with all the necessary features including replaceable images, dummy text, banners, and various other effects. Premium templates have better effects than the free templates.
This article stresses the advantages of using website templates instead of designing the own website from the beginning.
- Website templates are ready made
When you choose a website template, you get a readymade website. You will download it from the desired source as you expected; it is all about making the necessary adjustments and converting the template into a unique website. Replacing images, dummy text and other contents with the originals is a very easy task. By doing some additional tweaks, you will be able to do some changes to the layout too.
- They are time savers
Getting a website done pretty quickly in this modern fast-paced environment is a real bonus for any business owner. Web templates allow you to save a considerable amount of time as most of the work is already done for you. Having your site up and running within a quick period is not hard anymore. This is a real luxury for both designers and website owners alike.
- They don’t cost fortunes
When you start a business, it is important to work inside a strict budget. A pre-designed web template can save a large amount of money as you don’t want to hire a professional designer to do everything from scratch. Most of the web templates are exceptionally reasonable. In fact, the cost of a web template is almost negligible compared to the huge sums you have to spend on professional web designers.
- Variety of designs to select from
Web templates come with a large amount of variety. Such variety allows you to select the most appropriate design from the lot. Moreover, these sites allow you to preview your website even before you download it. All of these websites are designed to be compatible with the latest technological trends and software. Finding the perfect design is exceptionally easy, therefore.
- They don’t need a professional knowledge
After the website template is downloaded, you will find it exceptionally easy to make the necessary changes and improvements even without an expensive professional. What you need is only a fair knowledge about the respective tool but not in-depth knowledge in coding. Playing with images, text and other contents is a very easy task.
It is always better to give preference to simple web designs. Too much of clumsiness may discourage the visitors. Pleasing colors and sleek designs are capable of keeping your visitors attracted to the website. The simpler the better!