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8 Web Design Trends You Should Be Using in 2017 and Beyond

8 Web Design Trends You Should Be Using in 2017 and Beyond

2017 is quickly drawing to a close, but that doesn’t mean 2017’s web design trends are about to fade away. In fact, if history has taught us anything, web design trends usually tend to build on those from previous years; never really going away, but instead evolving into related yet more effective techniques.


In other words, if you haven’t mastered the following web design trends from 2017, now is a great time to do so. Because they’re not likely to go anywhere.


1. Gradients

[Stripe Gradient image]

I think we have Google to thank in part for this trend. Without their introduction of Material Design to the playing field a few years ago, bold, bright color palettes may have taken longer to reach the level of popularity they’re seeing today. And it’s these striking color palettes that have nicely evolved into the use of gradients and textures, which always add a layer of intrigue to web design.

Stripe Gradient


2. Modular Design

[Hatch Modular image]

Of all the noteworthy trends on this list, this one probably has the greatest staying power. With responsive design no longer optional, websites must now all be constructed in a manner that can break down easily enough for uncompromised viewing on smaller screens.

Hatch Modular


Modular design works with this idea that websites should be broken into grids for easier responsiveness. The more “blocky” a design is, the easier it’ll break apart and rearrange itself based on the size of the viewing device’s screen. Modular design consequently does a great job of breaking up what would otherwise be large blocks of text into smaller, more digestible pieces, too, which also improves the user experience. An example of a great modular design is from a realtor in Sandpoint idaho.


3. Geometric Design

[WPMU DEV Geometry image]

Technically, modular design is a specific type of geometric design; one that employs the use of a series of rectangular and square spaces to break up content. Geometric design, in general, involves the use of straight lines, geometric shapes (e.g. triangles, circles, trapezoids), and the strategic utilization of space. Some websites use it throughout their designs (as in the example above) while others make use of it in simple elements like icons.

WPMU DEV Geometry


4. Bold Typography

[Barkbox Typography image]

Over the past few years, minimalism has really taken hold of websites, which is a smart choice. Minimalism puts the focus on relevant, informative, and engaging content and less on overwhelming visitors with a busy web design. Visitors no longer have the time or patience to hunt around websites, which is why this design technique works.

Barkbox Typography


Designers have since learned that “minimalism” doesn’t always mean “simple”, and that’s why we’re seeing so much big and bold typography welcoming us to websites these days.


5. Popups

[v76 Popup image]

While some might argue that popups aren’t really a design trend so much as a design element, I’d beg to differ. Popups play an important role in a growing number of websites, which is why there are now so many tools, extensions, and plugins to help website owners and designers customize the look, messaging, and behavior of their popup messaging. And, unlike how they used to behave, popups now remain within the on-site experience, which makes them less of a nuisance and more of an “Ooh! How long is this special offer available for?”.

V76 Popup


6. Less Stock Photography

[Apple Photography image]

Photographers and bloggers are no longer the only people whose websites you’ll find littered with real photography anymore. While it may have made sense for many businesses to utilize stock photography to communicate their “story” and message to visitors in the past, that’s not what consumers want to see anymore (especially millennials).

Apple Photography


They want brands to be humanized. They want to feel as though they’ve made a genuine connection with the people behind them and aren’t just another number or sale. And they want more transparency. Real photography of products, teams at work, corporate headquarters, and more give websites the opportunity to establish a deeper connection with visitors.


7. Video Backgrounds

[Austin Eastciders Video Background image]

According to YouTube, people have watched over a billion hours of video content every single day in 2017. The crazy thing about that statistic is that there were only 500 million video views per day just two years ago. Needless to say, video marketing is where every business and website needs to be heading. Make sure your cheap web hosting provider allows video hosting.

Austin EastCiders Video Background


The only problem with video is it can be expensive and time-consuming to create your own custom content, which is why we’re likely seeing so many video backgrounds (known as cinemagraphs) in web design right now. That’s not to say they’re not as genuine, professional, or effective as custom promotional videos, but they are definitely easier to acquire or make.


8. Animation

[Keep Earthquakes Weird Animation image]

The animation trend is something that was really only accessible to large corporations just a couple years back. However, it’s become easier now to build animations into websites through the use of plugins and extensions. And sometimes it’s not even about creating a totally animated site. There are some websites that add touches of movements to certain elements or page transitions that offer just enough “wow” factor to keep visitors engaged and wanting to see more.

Keep Earthquakes Weird Animation


So, there you have it. These are the 8 web design trends of 2017 that you should start using if you haven’t already… because they aren’t going anywhere.


Nathan James Oulman loves to read books on Pigeon breeding. When he is not busy doing that he writes about google web hosting at his site.