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Responsive web Design

What you must know about responsive web designing

Devices like smartphones, tablets, phablets and net-books have become exceptionally popular among the modern society. As a result of this enormous popularity, modern people use mobile devices for web browsing more than ever. Prior to the introduction of responsive web designing, websites were designed to be solely compatible with PC displays. These websites were barely readable on mobile devices. After mobile devices took the market by storm, web designers took all the measures to design all-device-compatible websites and responsive web designing is the end result of that effort.



What is the specialty of responsive web designs?

The main visible specialty of responsive web designs is fluidity. This awesome characteristic is powered by fluid grid technology. Thanks to this innovation, the entire design of a responsive website automatically scales to the size of the screen. Because of this auto-adapting feature, responsive web sites are perfectly viewable via all the screens from Smartphone screens to massive monitors. This is a wonderful way to popularize a website among the mobile device users without getting rejected.


In responsive web designs, fluid grids perform collaboratively with CSS3 media queries. Almost all the browsers support the media queries and these queries allow the website owner to collect necessary information from the user pretty easily.


Benefits of responsive web design for a business

If you don’t use responsive web design and still wish to approach different visitors who use different types of devices, you may have to give them alternative URLs for each device. This option is a highly time consuming, inconvenient method in this fast paced environment. Such approach is a major aspect to hinder your SEO campaigns too. However, with responsive web design, you can approach all the devices with a single designing process; responsive designs include option to format the site to be compatible on any platform. Flexible layouts, fluid grids and media queries are the key elements behind this hi-end technology.


Providing multiple URLs for your visitors is a huge burden for you to perform your SEO strategies. Multiple URLS means multiple websites; you will have to apply your SEO strategies on all these sites separately. It can multiply the cost and the time you have to spend promoting your website. Moreover, maintaining multiple websites for a single purpose is a very inefficient way. So, if you expect the best ROI (Return On Investment) from a website, the smartest decision is to go for a responsive website.



Like any other product, responsive design has some limitations. The most noticeable limitation of responsive web design is that it will require you to download unnecessary markup. Due to this reason, your website may require additional server space.



Overall, selecting responsive web design is a great investment for a business owner. Attractive appearance, fluid navigations, user-friendliness and the SEO compatibleness are major plus points that create positive impacts in terms of the popularity. A perfectly designed responsive website can draw customers and increase the conversion rates remarkably.

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