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Great Webpage

Characteristics of a Great Webpage


If you expect your website to function perfectly and draw more attention, you should make sure that its basic elements are in order without fail. This article emphasizes the characteristics you should determine when designing a webpage that actually works.


  1. Usage of good keywords

If you don’t use good keywords, forget about the success of your webpage. Usage of appropriate keywords or key phrases is the most important aspect if you expect search engines to recognize your website prominently. Proper keyword search is essential in this matter.  In fact, this is the single most essential element in terms of popularizing the website. There are various tools to facilitate keyword research process. However, you should be very careful when using keywords and phrases in your website; don’t over use them!


  1. Rely on simplicity

Simple web page designs always do better. Studies have shown that simple websites designs are capable of attracting and retaining visitors. Make your text easily readable. Apply a beautiful color scheme and make everything presentable for your visitors. Do not place annoying banner ads on the page. Apply an easy navigation strategy, so the users will not get confused. Do not forget to check the browser compatibility before officially launching it. Keep concise textual contents as people don’t like to read lengthy paragraphs.


  1. Update contents frequently

Always keep your website’s contents updated. Outdated contents may create a bad impression about your website and visitors may lose their confident on you.  Always maintain relevant, informative, interesting and fresh content. If you don’t have enough time to update contents, find a professional writer. This becomes useful in terms of achieving better SERP rankings too.


  1. Make it SEO optimized

In addition to the usage of keywords and phrases, you need to consider the structure of the website if you need to achieve better SERP. Google gives prominence to your website if it is easy to use and simple in design. Maintain a simple hierarchy; let your visitors gain access necessary contents within two to three clicks. Use CSS wisely and avoid clumsy appearance. There are plenty of beautiful website templates to download nowadays; most of them are perfectly optimized for search engines. Make the best use of such templates if you don’t want to start designing from the scratch.


  1. Facilitate easy navigation

Don’t confuse your visitors with too many options. They visit your website to acquire information easily; don’t disappoint them. Too many pages, form filling and ads will make navigation process a difficult one. So, be sure to avoid such mistakes. Double check if all the links work perfectly before the launching. A single broken link will spoil the reliability of the website.


If you find it difficult to start a web page from the scratch, the most affordable move is to download a template and modify it. Usually these template come SEO optimized and tested to work on all the browsers. More importantly, using a template is more affordable than hiring a professional web designer.

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